What Are The Benefits Of Using The Blank Sticker Paper Roll?

With the application of domestic self-adhesive labels on alcohol packaging, wine companies have increasingly recognized Packing Labels and started to use Blank Sticker Paper Roll. The reasons are summarized as follows:

(1) Cost savings and efficiency improvements

The cost of label conversion is reduced, and the wet glue label is shut down and waiting for production due to the need to replace different glue formulations and the cleaning time caused by the glue drying problem, which inevitably wastes time and reduces efficiency. The use of self-adhesive labels minimizes conversion and waiting time by automatically matching with labeling equipment, reducing both cost and efficiency.

The self-adhesive label is usually processed into a roll product, which is connected to the filling line through an automatic labeling machine, and can complete the process from filling to labeling at one time, and the foreign is more to connect the subsequent packing process. Significant savings in labor costs and increased productivity.

(II) Enhancement of brand image

Due to the limitations of materials, shapes and crafts, wet plastic labels have a relatively simple design. There will be a thousand people on the shelves. It is impossible to see which products have characteristics, which products meet the needs of the people, and consumers. Buying behavior based solely on past life experiences.

The use of self-adhesive labels and the promotion of automatic labeling equipment in the wine industry have redefined and positioned the wine. Nowadays, the consumption concept of the market changes, the youthfulness of the consumer groups and the individualization of the demand are both challenges and opportunities for the wine companies. Although the alcohol label only occupies between square inches, it is the highlights and value of the company that is passed on to consumers. Therefore, the goal of product differentiation marketing through the redesign and reconstruction of brand image is the top priority of domestic liquor marketing.

(3) Improve consumer loyalty

Through the self-adhesive label to increase consumer loyalty to the product, taking wine labels as an example, in some European countries, you can see that the label of old-fashioned wineries like Lafite and Mouton is basically not. The big changes have always followed its traditional design style to highlight the age and heritage. At the same time, consumers are also very loyal to the old world wine labels, while the new world wine labels based on Australia and the United States are adopted. Modern, stylish design style to attract young people's attention to build and enhance consumer loyalty.

(4) Increase in sales volume

How much sales can a wine increase with a small label? According to statistics provided by foreign countries, a good label design can increase sales by more than 10%. Nowadays, domestic wine companies are gradually recognizing the importance of packaging in the face of the aggressive attack on imported wine. But in terms of design, printing, crafts, materials, etc., domestic wine packaging lags far behind imported products. Therefore, the primary task of the breakthrough is to start from the consumer's first impression, to improve sales through the improvement of the label, and not to lose foreign products on the market shelves.

In summary, the role of self-adhesive labels in alcohol packaging provides wine companies with an excellent opportunity to build and promote their brand image, deliver value and stimulate consumers' desire to buy.

Of course, more importantly, as a part of product packaging, self-adhesive labels also need to show the unique charm of Wine Bottle Labels through the cooperation and innovation of all links in the product chain, as well as promote the upgrade of domestic wine labels. In order to achieve the true integration of the label into the product, affecting the consumer's purchase behavior, and thus achieve the long-term impact on the sales of wine.