MIDI. rebuilds the development mode of the global retail industry

MIDI. is a leading brand of the boutique cosmetic department store in international retail industry, which takes the lead to integrate" Aesthetics" into products in the life department store retail industry of China, offering diverse daily necessities over 3000 SKUs such as cosmetics, fashion accessories, digital products, natural cotton & linen, etc. of latest designs at the best prices. Led by experts and elites with over 20 years' retail management experience, we start from China and expand globally.

We have launched the first flagship store in the biggest customer flow metro station in Guangzhou China on 29th April 2018. Started from China, expanded to South-Asia, and now Panama, MIDI. has gained explosive growth since its 1st launch. You can foot into more than 100 stores of MIDI. located in over 10 cities overseas.

MARRS green is the major color of the store's image, which is selected as the most popular color by global selection for nearly 6 months. It can be claimed as both green and blue that is the comfortable vision in the MIDI. stores. Generating a series of color combination, we created a cozy and abstract beautiful space for the customers. When walking around the MIDI. Stores, customers can experience the most surprising shopping fun and be devoted to the process of shopping.

"My International Design In one" We are global designers integration platform.

The founders of MIDI. always put the customers' demand in 1st place, which is the core value of our mission that is no matter how the business model changes, the nature of it always keeps in the same.

"Customers' Requirement First" ,"Customers' Experience First", "Customers' Value First"

To realize the core value of the "Customers first", we are devoted to bringing consumers a more convenient and pleasant life by offering individual design commodity and cozy shopping store worldwide. MIDI. integrated the top 100 designers into this industry and built the best shopping spaces for the customers. This is the key to "My International Design In One".

We are always trying to express our designers' creative ideas to consumers through the visual expression of the name of our brand. The character "O" is reduced into one small point. In western culture, it presents the highest moral, which means that the customers can buy the most creative design products at the best prices in our stores worldwide.

Meanwhile, customers can create infinite beautiful living spaces for themselves.

Nowadays, with the rapid growth of consumption level, the middle-class consumers are booming especially the 90s and 00s. The younger generation focuses more on the taste of life. Elegant design and cozy shopping atmosphere are the key factors of the demand.

Under the trend of the global retail industry, MIDI. is upgrading the design program and rebuilding the relationship with consumers, products, and spaces. This aims to create a new style of the global retail industry.

1. Design upgrade

"Global Excellent Design" is the foundation of MIDI.

The product team has selected 100 most professional designers to build the brand of MIDI. This "TOP100 Global Designer Integration Platform" has laid a solid and sustainable foundation for MIDI.

For those designers, they have excellent talents of artist and some of them won the IF award in recent years. They are professional in realizing what they pursue in life into products, discovering human personalities and creating beauty in life aesthetics.

2. IP upgrade

Under the trend of the global retail industry, IP products are the priority in-store displays to attract more customers. In the view of beauty academy, MIDI. is absorbing global resource in the industry and combining the most popular IP products with life aesthetics beauty. That is the driving motivation for us to create our uniquely beautiful and elegant commodity. Evolving nice design products into another generation of beauty, MIDI. realized brand as "creative life of beauty".

3. Quality upgrade

In order to guarantee a stable quality of the product, the team has visited plenty of suppliers in China and selected suitable factories with high efficient manufacturing abilities. Using very strict quality criteria and stationed QC, MIDI. evaluated and signed strategy agreement with 20 biggest manufactures in China.

Walking into every MIDI. store, the customers will find the product that is full of creative details and beauty. Customers can experience the most surprising fun during shopping.

4. Value upgrade

Nowadays, as the master of the global retail industry, MIDI. is providing a surprising answer. Thanks to large scale stores strategy, powerful retail network and excellent sales performance, as a global integration platform of the global top100 designers, MIDI. is always offering our customers nice design products at the most competitive price.

5. Experience upgrade

The development of retail changes lifestyle and restructures the relationship between human, products, and stores. The key point of the retail industry is that the customers not only buy the products but also participate in the stores.

We attach more importance to customer experience. Customers' shopping experience upgrade is the main target of MIDI. life aesthetics system. In order to realize this, we connected with top level retail experts in China and developed the "customers' requirement ecological chain". We are always focusing on the needs of customers, which is driving us to upgrade the lines of products continuously.

Our daily life is full of pressure and we work so hard to solve the big puzzle of our lives, to figure out the answer in the flood of ordinary lives and re-structure the place for rest.

"If life is a riddle, creativity is the most surprising answer". In MIDI., designers are using thousands of creative commodities to answer the life puzzles, which give customers perspective and exciting shopping experience.

As a leading brand of modern retail industry, MIDI. has been recognized by the international market since its launch. Since the first store opening at the end of 2017, MIDI. has rapidly expanded from Guangzhou to other cities of China & Southeast Asia with hundreds of flagship stores in a year.

In 2018, global franchise program started led by market demand trend and entered the North American & European markets quickly based on the successful experience of Southeast Asia. By the end of 2020, MIDI. plans to open more than 3,000 stores in the global market. Forming a global chain of "Creative Lifestyle Aesthetics" with China as the center and spreads globally,  MIDI. is expected to become one of the most successful and powerful brands in the new period.