Getell: Empowering Brands to Succeed at Retail Terminals

Project Background

As a leader in the oral care market, Canban has rapidly risen to prominence by leveraging the benefits of e-commerce, establishing itself as a key player in the industry. In 2020, Canban expanded into the offline market, successfully entering over 100,000 retail terminals, with the goal of becoming an oral care brand that serves a billion people.

However, in an increasingly complex retail environment, how can a brand ensure that its performance at the terminals is equally outstanding? Getell, with years of in-depth market experience, has conducted a thorough study of Canban's brand visual strategy to provide a "from-zero-to-one activation service," helping Canban extend its online advantages to win at the terminals.

Strategic Insight

In the digital branding era, despite the rapid growth of online shopping, 87% of shoppers still rely on physical retail terminals for information. Therefore, brand presence at retail terminals is crucial. Getell focuses on targeting key areas, penetrating personal care-related zones, and attempting to break into impulse purchase zones to help the Canban brand leave a lasting impression on consumers.

Creative Visual Symbol Design

Canban's logo design stems from the brand's beautiful vision—"Participating in your life, caring for your oral health, and letting fresh breath accompany you at all times." Getell extends this vision to terminal displays by designing and applying creative visual symbols, ensuring that the Canban brand stands out with strong recognition and appeal at retail terminals.

Terminal Activation

In terms of terminal activation, Getell offers a comprehensive range of solutions, from creative pop-up displays, side cabinets, end caps, to scenario-based displays and shelf decorations. These creative displays not only enhance the brand's terminal presence but also make Canban products stand out among competitors, attracting more consumer attention and purchase desire.

Getell’s Adventages

- In-depth Market Insight: Getell has a deep understanding of market trends and consumer behavior, providing brands with precise strategic support.

- Creative Design Capability: Through unique creative designs, Getell helps brands establish distinctive visual symbols at terminals, enhancing brand recognition.

- Customized Service: Getell offers tailored terminal display solutions based on the specific needs of the brand, ensuring that every brand achieves optimal display performance at the terminal.

With these strengths, Getell helps renowned brands like Canban stand out in the highly competitive retail market. Getell not only extends the brand’s online success but also maximizes brand value at the terminals.