Versatile, sturdy and cost effective, flat bottom Pouches have become a favorite among professional coffee roasters.
They offer a large surface area to communicate brand identity and can be made from a variety of materials, from kraft paper to polylactic acid (PLA). Custom printing gives roasters the opportunity to provide eye-catching advertising that helps them stand out on the shelf and maintain the quality of their in-house product.
Read on to learn about the unique qualities of flat bottom Pouches and why they are such a popular packaging choice for coffee roasters.
In short, a flat bottom pouch is a five-sided freestanding pouch with a flat rectangular base. It has material for greater space and strength on both the left and right sides of the pouch, called corner gussets, and a fastener at the top.
Most flat-bottom Pouches are made of kraft paper, aluminum or LDPE. Some will combine two or more layers for added protection or aesthetic purposes.
For example, a coffee roaster who wants to convey a rustic look may choose an exterior kraft paper and aluminum foil interior, which is an effective barrier to light, moisture and oxygen.
Specialty coffee roasters may also choose to include additional features to maximize freshness and aroma, such as resealable zippers or degassing valves.
Because of their versatility and large printable surface, flat bottom Pouches are popular among those with a strong brand identity. They can be customized with different finishes, colors and designs, which can help bakers connect with their customers.
On the shelf, they are great advertising for bakers, with a sturdy construction, flat front and plenty of room for message filled labels. They are perfect for those who want their products to stand out from the crowd of similar products.
According to a paper on the role of packaging in brand communication, packaging was originally designed to protect the product, but has now evolved into a marketing tool that "enhances the brand image and stimulates consumer awareness of the product".
The flat bottom pouch is very effective in selling the coffee it contains, thanks to the roaster's ability to include information on five sides, from the origin of the beans to the brewing instructions.
When a consumer glances at a pouch of coffee on the shelf, your packaging only has a few seconds to make an impression. Therefore, the more advertising space you have, the more likely consumers are to discover your product.
However, in addition to helping your coffee stand out, the extra space allows you to show your customers your brand's "story" once they have the package.
Every cup of coffee is a work of art, and the packaging must reflect the artistry of its contents.
Our coffees have a lot of pride. We talk about the first ten feet - where the coffee is grown - and the last ten feet when the customer receives the coffee. Every coffee package design needs to reflect the artistry and pride of the coffee bean.
To do this, specialty roasters can include the origin, roasting profile, flavor and roast date of their coffee. They can also share details about their relationship with the coffee producer, recommended brewing methods, sustainability certifications, and recycling instructions.
By communicating how your coffee directly benefits others in the supply chain, you can further build your brand and demonstrate its commitment to sustainability and transparency.
Delivering a pouch of coffee that stands out on the store or cafe shelf is only half the challenge for the roaster; once the consumer takes it home, it must also get noticed.
Joe Palozzi from Saints Roasting Company in New York City says that when they designed the coffee packaging, they wanted a unique, sturdy, reusable pouch that would look great on the kitchen counter.
Not only is this advertising to friends and family, but it also ensures that the roaster maintains thought share, which means customers will think about and continue to know their brand on a regular basis.
However, there are also many practical benefits to choosing a flat bottom coffee pouch. These Pouches have wide, square bases that provide rigidity and stability when stacked upright. In contrast, taller, narrower designs are less sturdy and more likely to be knocked over, which can be frustrating for consumers.
The stable design is more user-friendly and convenient, allowing consumers to access their coffee without spilling or wasting it.
A common problem in the coffee industry is the idea that sustainability begins with takeaway coffee cups.
However, growing concerns about the environmental impact of ground coffee and whole bean coffee packaging have led many roasters to turn to more sustainable options.
Flat-bottom Pouches have become a popular choice among these roasters because they use less material to manufacture than other designs. They are also lightweight and take up very little space when empty, which means a lower carbon footprint when transported.
However, when filled, flat-bottom Pouches can hold more coffee than other designs, such as upright Pouches, making them a cost-effective option as well as a sustainable one.
Specialty coffee roasters can choose from a range of sustainable materials for flat bottom Pouches, including kraft paper, rice paper, LDPE and PLA. thanks to their innovative design, a single flat bottom pouch can hold a large amount of coffee, which makes them perfect for large orders.
We also offer fully customizable packaging that allows you to take full advantage of all five sides of the pouch. You can choose from a variety of materials and a range of features, including venting valves, clear windows, and resealable zippers.
Our products are exported all over the world. We recently had a successful deal with a Spanish customer. Here are the shipping pictures.
For more information on flat bottom coffee Pouches, please contact our team here.
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