Is stand up pouch packaging right for you?

Choosing packaging for your product can be complex due to the many choices available and the various combinations you can use to achieve your final packaging solution. Stand up pouches can help remove the complexity of this process due to how versatile they are. They offer protection to your products and can be customised to represent your brand in many different ways, as well as being a more sustainable alternative to other packaging options. We’ve outlined everything you need to know to help you understand whether stand up pouch flexible packaging is suitable for you and how to get started with using it.

What is a stand up pouch?

A stand up pouch is a type of packaging that securely contains products within a sealed pouch-like space. Sometimes referred to as doy packs, stand up bags, or standing pouches, they're used for products in just about every industry. They’re a flexible solution made up of one or several layers of high-quality materials that keep the products within fresh and safe from the outside elements. Some doy packs can stand up, others lie flat or have spouts, and some have characteristics such as bottom gussets, folded bottoms, flat, square or box bottoms or side gussets.

Stand up pouches come in various materials, sizes and finishes, meaning they can be fully customised to match the product and brand they’re representing. As they’re so easy to customise, they can help your product stand out against the competition, and they won’t restrict your creative visions. There’s a different type of pouch for every use and case, which is why it’s important to match your product with the right pouch.

How customisable are stand up pouches?

Stand-up pouches can be customised in many ways and in even more variations than we advertise on our website. To help keep things simple, we’ve chosen to show some of the most common customisation options, but when speaking to customers, we’ll quickly understand if a  niche type of customisation would be beneficial and we’d advise accordingly. To help you understand the different options you have, here are some of the different ways you can customise your stand up pouch:

Material - such as aluminium, kraft or clear material

Finish - from matte to shiny, and everything in between

Features - windowed sections, punched handles, euro slots, , seals, valves and more

Size - anything from small pouches  to heavy-duty square bottom pouches

Style - classic stand up pouches, spout pouches and square bottom pouches 

Print - customised branding printed onto the pouch to match your brand’s vision

Other - from tear notches to caps, and resealable grip-seal/zipper openings

The versatility of stand up pouches

Stand up pouches can be adapted to just about anything. Whether you produce award-winning cocktails, create the most irresistible dog treats on the market or manufacture fishing boilies, a stand up pouch should always be considered for a product’s packaging. We have experience working with many industries and product types that have benefited from using stand-up pouches for their products, such as those listed below:

Stand up pouches for food & perishables

Stand up pouches help to keep food items fresh, secure and free of moisture. This can help extend their shelf life, and our customisation options such as resealable openings make them ideal for customers. Some examples include:

Fresh food

Dried food and fruit

Cereals

Nuts

Spices

Rice

Popcorn

Sauces

Stand up pouches for soft & alcoholic drinks

Stand-up pouches, specifically spout pouches, offer a modern alternative to traditional drinks packaging, helping your product stand out amongst the competition. Due to the flexibility of pouches, they’re easy to fill with liquids as well as empty or squeeze the contents for your customers to consume what’s within.

Cocktails

Spirits

Wine

Smoothies

Energy drinks

Juices

Soda

Water

Stand up pouches for hot drinks & beverages

Whether it’s ready made drinks, tea leaves or bags, ground coffee or coffee beans in raw form - stand-up pouches' customisation options make them a perfect partner for hot drinks and beverages. Due to the options with printing, it’s easy to showcase your brand and provide all of the information you need to show your customers about your product.

Tea

Coffee

Hot chocolate

Stand up pouches for pet food & treats

From dried food to wet treats, stand up pouches have been used for pet products for a long time due to their flexibility, durability, and ability to keep the contents inside fresh for everyone’s favourite pets. From square bottom pouches which are great for heavier loads, to smaller pouches for special treats, there’s a stand up pouch suitable for every kind of pet food product. Here are some examples:

Cat food

Dog food

Horse feed

Bird food

Fish food

Rabbit & Guinea Pig food

Chinchilla food

Stand up pouches for gardening supplies

Garden products need to be kept safe from the outside elements to ensure they stay in the perfect shape needed to do their job. The layer(s) that make up a stand up pouch ensure the elements can’t get to the contents within.

Garden seeds

Pesticide

Soil & fertiliser

Stand up pouches for beauty & cosmetics

Beauty and cosmetics products need a packaging solution that keeps them fresh before they’re used, as well as the right branding and information to convince customers to try their product. Stand-up pouches will help keep these products at the optimum freshness, and they can be easily customised to stand out from the competition.

Face masks

Skin creams

Sea salts

Makeup

Soals, gels & sanitisers

Toiletries

Sanitary products

Stand up pouches for health & fitness

Health and fitness products often need to be resealed after each use so they can be accessed again and again. Resealable pouches help to keep the products safe from moisture and other residues between each use, and their strong material means they’ll be able to withstand the weight of what's packaged within.

Protein powder

Vitamins

Supplements

Swim accessories

Sports equipment

Fitness accessories

Stand up pouches for home DIY & electronics

Traditionally, these products would be kept within packaging which is harder on the environment and difficult to customise with your branding. Pouches offer a more sustainable solution, and the flexibility of each pouch means they can handle objects of all different shapes and sizes.

Nuts & bolts

Screws & nails

Computer equipment

Mobile accessories

Cables & chargers

Gadgets & batteries

Stand up pouches for fishing & outdoors

Let customers know everything they need to know about your fishing and outdoor products by printing them directly onto your pouch. It’ll be easy for them to transport your product during their trips, and the option for resealable openings means the pouch will keep the contents fresh between uses.