cosmetic packaging design

Color

It's no surprise that we're convinced that color plays an important role in cosmetic packaging design. By its very nature, the industry lends itself to the use of a wide range of colors. Although it pops up time and time again, some tried and true color schemes.

Black and white

Individually, black and white are always excellent choices for product packaging, regardless of the industry. Black is a power color. It portrays a sense of luxury, sophistication and timeless elegance. It also helps to provide a certain hard edge or contemplative nature to a brand.

On its own, white usually represents the height of minimalism. Its starkness also portrays elegance and sophistication. When used as a base layer, it serves the dual purpose of softening heavier tones and providing better definition to lighter colors. When paired together, black and white will always prove to be a successful classic color scheme.

Pink and purple

Ever wonder why pink and purple are two of the most popular colors in cosmetic packaging? Well, pink evokes feelings of love and romance, beauty and femininity with a sense of calm. Purple evokes royalty, wealth and luxury. It also symbolizes luxury, independence, and even a bit of mystery.

Both colors capture the basic core tenants of the beauty industry. As a result, they are used time and time again. It may be difficult to distinguish your product from others that try to capture a similar vibe. If you must use either, it is best to use it in conjunction with other colors. You can still capture that core feeling of beauty and luxury while paving your own brand path.

Other color schemes

The three categories above represent the most popular colors in cosmetic packaging. However, there are other options. Warm tones use a combination of reds, yellows, oranges and pinks to evoke enthusiasm, energy and optimism.

Cool tones - shades characterized primarily by blues, greens, purples and similar hues - are intended to convey a sense of relaxation or calm. Neutral or earth tones represent any shade of brown or closely related variations, from russet to gold to tan. Often used in combination with black, white or gray, these shades are reminiscent of nature.