Elements of good cosmetic packaging design

Strolling down any cosmetic aisle in any store, the endless array of colors, patterns, textures and shapes is sure to get people overexcited. Compared to most other product areas, cosmetic and personal care packaging is distinctly creative.

The goal of any of these products is to make the customer look beautiful and feel spectacular. If you are going to convince consumers to try your lipstick, body wash or moisturizer, you need to convince them that your product will take them on a journey to happiness. 

This is why certain aesthetics emerge and are often used to create lasting and timeless packaging designs that leave an impression on consumers. When looking for inspiration for your design, and during the design process, keep a few core elements in mind.