How to Choose the Best Packaging for Your Product?

Before choosing the best packaging for your product, you need to make some decisions in advance. Start with these questions to help narrow down your options and clarify which direction you should go in.

1. What materials do you want to use?

Your choice of material is one of the most important parts of packaging design. Whether you choose paper or plastic packaging depends on your brand style and the product itself, but remember that the vast majority of consumers prefer paper packaging. 68% of consumers say they are more likely to choose a product in paper or cardboard packaging than plastic packaging, and 63% say that paper packaging makes the product look higher quality.

2. How will your product be transported?

Durability equals successful packaging, and function and ease of transport should be considered when coming up with a packaging design. You don’t want to design original packaging only to have it lose its shape before it reaches its final location.

Red Christmas Tree Shape Box with Lid

3. What is your budget?

As with most marketing strategies, the budget will have a major impact on what you can and cannot do. When proposing your spending limit, make sure you budget not only for the packaging itself but also for the creative work that goes into designing it.

4. What will attract the customers you want?

This is one of the biggest areas you will need to define when developing your packaging plan. From materials to colors, every aspect of the packaging needs to be optimized to appeal to your target audience. Take the time to research what will have the greatest impact on your key demographics and incorporate your findings into your final design.

Custom packaging

All of our packaging solutions and designs can be fully customized to suit your product and brand. Companies from all walks of life are using custom packaging as an innovative way to add a unique touch to their products, especially products that look similar from manufacturer to manufacturer.

Custom packaging enhances the overall consumer experience with a product. It can be easier to customize your packaging with us. There are many customization services we can provide, which include customizing the box size, color, custom logo printing, inserts, texture, and even the box shape.

Custom Christmas Crutch Shape Gift Packaging Box

Another industry taking bespoke packaging to the next level is the email subscription box. Companies offering consumers a selection of monthly or quarterly products are shipping-focused – which means their packaging must be durable and not change shape too much. In an effort to stand out, many subscription boxes take a big hit on design, creating custom boxes for each shipment so that the recipient is as interested in the package they receive as in what’s inside.

Perhaps the bespoke packaging we see in e-commerce companies is more expressive. Online shops alone rely on their packaging for efficient shipping and enhanced brand value, which can be difficult to convey on a website. By getting creative with their packaging, e-commerce companies help to build brand identity beyond the web – a primary goal for products you won’t see in the aisles of a shop.

We are not only a packaging manufacturer but a global packaging solution provider. Try to choose a new packaging solution for your brand that might grow your business. Chocolate packaging is one of our most popular packaging product series. We have already provided many chocolate packaging solutions to many well-known chocolate brands. The main product on our website is chocolate&candy packaging-related products, which include different styles of chocolate packaging boxes, bags, and accessories.

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