There are so many tips I want to share with you, so grab a cup of coffee, this might be a long one!
For packaging that customers care about
Your coffee packaging is your brand ambassador, a communicator of your company's values, and an element that keeps your coffee fresh.
Here are the factors you should consider:
When you look at the shelf in the coffee section, you may see 5 main types of coffee packaging bags, as shown below:
Flat-bottomed coffee bags are one of the most popular packaging forms in the coffee industry. It has a prominent shelf presence and can stand on its own for maximum impact. Usually the top of the bag is folded or completely folded down into a brick shape and sealed.
Four-side sealing bags are also very popular in the coffee industry. This bag has clear side seals, can stand independently, and is eye-catching due to its modular appearance. This type of coffee packaging bag can maintain its shape well and can hold heavier coffee. Four-side seal bags are usually more expensive than other bag styles.
The pillow bag
Pillow bags are the most economical and simplest type of bags, usually used for small, single-serving coffee packaging. This bag style can be laid flat for display. So far, the production cost of pillow bags is the lowest.
Distributed coffee can be bagged into larger packages for catering services or bulk sales. Modern coffee packaging machines can form, fill and seal smaller fracturing packages, and then pack them into larger outer packages on a single bag-in-bag machine.
The Doypack or stand-up pouch has a flat top and a round oval bottom, which is different from the more typical coffee packaging types. It gives consumers the impression of high-quality, low-volume products. Usually equipped with a zipper, this type of coffee packaging bag is favored by consumers because of its convenience. This bag type is usually more expensive than other simpler bag types.
Although it is possible to create stand-up pouches on a form-fill-seal machine, they will look better if you buy pre-made pouches and then fill and seal them on an automatic pouch packaging machine. Here are some pouch packaging machine manufacturers, click here and find your proper supplier.
Will your item be dispersed to shops, cafes, organizations, or delivered to end-users nation- or worldwide? If so, your coffee will certainly require to remain fresh until the very end. To accomplish this, Modified Atmosphere Packaging (MAP) options can be made use of.
One of the most popular modified atmosphere packaging system is one-way degassing valves, which permit the all-natural build-up of CO2 in fresh roasted coffee a retreat route while not letting coffee quality killers like oxygen, wetness, or light inside the bag.
Various other modified atmosphere packaging options consist of nitrogen gas flushing, which displaces oxygen in the coffee bag before filling up, and use high-barrier packaging materials. You can choose to utilize one sort of MAP in your coffee bean packaging style or lots of, depending upon your needs. For the majority of contemporary coffee packaging applications, all of the above are advised.
Convenient packaging can help busy consumer groups shorten time!
Coffee roasters can consider the following options when catering to modern customers:
Zippers are one of the most popular re-closable options, meaning consumers can reuse the product after opening. The re-closing of the zipper provides an effective barrier to prevent aging.
Tin tape and tape sealing are popular in the coffee industry. These reclosable options can be used individually or together in your coffee bean packaging machine. This option is not sealed like a zipper, but is still a popular look for upright coffee packaging bags.
Perfect Daily Grind proves that "you need a good label to convey the origin, processing method, [and] roast date of your beans...". Customers want the whole story, in simple language, at a glance.
Modern consumers are less loyal to brands than ever before, and they seek to buy smaller, trial-sized coffees as they explore their options.
Consumers are already overwhelmed by choices, visual effects and data. Try to minimize the use of graphics and bold, solid-color patterns in your coffee bag packaging design, so that they can easily choose your coffee.
Bulk coffee still has a place in the market, don't get us wrong. But modern consumers are less loyal to the brand than ever before, and they want to buy smaller, trial coffee pods as they explore their options.
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