The Benefits of Digital Signage for the Catering Industry

For the media function requirements of the physical industry, digital signage has a certain innovative significance. It integrates four types of functions: necessary content, media information, independent advertising needs, and external advertising services.

Digital signage display was first seen in public service areas such as stations and subways. The common presentation is a display screen displaying information such as train numbers. Digital signage is also more common in the hotel industry, mainly providing information services for guests.

Compared with the greeter at the entrance, the introduction of the brand in the aspect of digital signage content presentation is easier to be accepted by passersby. When customers pass the entrance of the restaurant, if there is a greeter standing, most customers will walk away directly unless they particularly like the brand, which means they refuse to sell directly. On the content of digital signs without a greeter, it is possible that the video information display of a dish can drive customers' attention and enter the store.

This is the first value of digital signage in the welcoming position to bring guests manually, but on the one hand, it tests the screening and interactive capabilities of store information. From the actual effect, the conversion rate of focusing on mobile customers at the door is higher and more direct. This is the first step of precision marketing.

The second value of digital signage and precision marketing is reflected in the aspect of ordering. When customers go to the store to pick up the menu and look at the pictures and texts, they cannot choose. At this time, the digital food menu with more content, such as more direct and In-depth dish pictures or videos can allow customers to directly select products guided by the store, focus customer needs on signature products or profitable products, and improve the efficiency and value of customer orders.

The third value is reflected in the extra meal. When customers are dining, the specific product introduction on digital signage can make customers interested in ordering more meals. However, there are requirements for this aspect, which is generally based on the happy consumption of customers.

Non-contact welcoming conversion, efficiency-enhancing guidance in ordering meals, and awakening customer value output demand for additional meals are the three major functions that can be seen by digital signage and are directly related to growth. In fact, digital signage is of greater significance to the development of stores.

The information is provided by LCD display manufacturers.