The Development and Application of Digital Signage

In the past, digital signage was just a static bulletin board or advertising board only used to inform passersby. However, in the past few years, digital signage has developed and transformed rapidly, adding more novel elements that can attract audiences, and loading disruptive technologies and More dynamic applications.

Digital signage, also known as dynamic signage, is a dynamic digital presentation of broadcast information, TV programs, marketing, menus, and different interactive content. Digital signage uses a unique technology that combines LEDs, LCDs, projected images, or plasma displays to display customized content. In addition to public environments such as hotel accommodations, retail stores, company buildings, restaurants, and other places, digital signage is now commonly used in private places.

Digital signage has been widely recognized in the market, mainly because its dynamic content and materials can be updated regularly, and at the same time it can interact with the real world, including image capture, gesture perception, and embedded touch screens, which give users extreme Great flexibility and usability.

The global digital signage market is expected to reach US$27 billion in 2024, and will steadily maintain a compound annual growth rate of 6.5% each year. In addition, the digital outdoor display market will reach a total market value of US$5 billion in the same period, with a compound annual growth rate of 10.3% over the same period. The market keeps a low profile for a long time and is ready to welcome the arrival of this period of growth.

The driving factors include the growth of digital signage in commercial display and consumer display applications, the promotion of environmental awareness to reduce waste of paper, the economic benefits and high return on investment provided by digital signage technology, the maturity of OLED display technology, and the market Increasing demand, more possibilities brought about by emerging technologies, and macro-factors including the substantial expansion and construction of smart cities and infrastructure have also greatly promoted the social demand for digital signage.

Digital signage solutions and innovative applications are rapidly deriving, transforming, and developing, possessing endless potential and creating more and more possibilities. But like any current innovative technology, different types of application technologies have their advantages and potential disadvantages, including their applicability to various applications. How to effectively use these disruptive technologies, properly deploy and apply them, can help companies achieve multiplier efficiency, and achieve best practices.

The above information is provided by digital signage companies.